Since December 2013, we've been running our "Cheers to Charity!" Donation Program, which gives back to our amazing local community. At just $5 for a flight of four beers, fresh from the taps, it's a great way to find your FBC favourite. Plus, as all profits go to a variety of worthy local charities, organizations or clubs, you're always drinking for a very worthy cause.
Flights are available during Tasting Room opening hours, and since the program started, we (and you!), have rasied over $80,000 so far! So thanks.
The program was set up as a way of giving back. Here at Fernie Brewing Co., we are so fortunate to do business in the Elk Valley and so wanted to find a way of giving back to our local community. Due to the large number of requests FBC receives each year for monetary, and other, donations, as a way of being able to commit to larger donation amounts, Cheers to Charity was created.
Recipients are rotated anywhere on a 4 or 6-week period, depending on the time of year and predicted traffic in the Tasting Room. Recipients can be registered charities, clubs or organizations.
There are four main requirements of FBC’s Cheers to Charity Program:
Donations must directly benefit our local Fernie community
Benefit a group, as opposed to an individual or a team
Recipients must be of legal drinking age
Requesting funding to help programs, which without support, would not be able to operate
Hopeful recipients need to apply via our Contact Page, explaining full details of their fundraising, and where exactly the funds will go. Recipients are chosen based on the season, their cause and their appropriateness to FBC’s mandate.
We had a successful spring, with the Fernie Friends of Refugees being our most recent recipients running from March 16th - April 30th. The focus of this organization is to welcome a Syrian refugee family into our community through financial support, as well as ensuring a safe and comfortable transition to their new life in Fernie. We are pleased to be a part of such socially concious community and are happy to be able to donate $3,857.75 to this cause. This brings our current total of donations to $88,986.08, which is a whole lot of flights, so thanks!
A new month brings a new worthy cause, and we now have the enthusiastic group, the Old Type Music Society/Gillbilly Festival as our current recipient. This music loving gang is working hard to bring the Gillbilly Festival to Fernie. This "Old-time pickin’, Fly-fishing festival" weekend will be filled with workshops, jams, concerts, and food, and promises to be a great time for all! They will be on the board from May 1st - June 15th, so the profits from every flight sold from now until then will go directly towards this super fun weekend for everyone to enjoy.