What the Huck!

Fernie Brewing Company Crafts a Huckleberry Wheat Beer for this Summer Season 

(Fernie, BC) – To celebrate summer & our wild Huckleberry picking season, Fernie Brewing Company has come up with a delicious Huckleberry Wheat Beer called ‘What the Huck’.

Native to the Rocky Mountain region, the Huckleberry is prized for its sweetness and deep colour.  When blended with wheat, it creates a smooth and creamy beer, with a light touch of huckleberries.

Being a Micro-Brewery, Fernie Brewing Company can be creative with their brews.  “Being able to brew unique & interesting brews is really what being a microbrewery is all about”, says Lenka Hawrys, Marketing Manager for Fernie Brewing Company.  Hawrys adds, “We used real huckleberries in the fermentation process, allowing the beer to ‘sit’ on the berries.  The result is a great session beer, perfect for our Fernie patio season.  And Huckleberries… it really doesn’t get more local than that.’

Brewed just a Huck, Skip & a Jump Away!

What the Huck is available on tap in Fernie, and in select locations in the East Kootenays.  But get it quick!  Because just like our prized Huckleberries, you never know when it will be gone until next year.  So, What the Huck…. give it a try!

In addition, Fernie Brewing Company has 3 great year-round beers.  The Rocky Mountain Genuine Lager, The Griz Pale Ale and First Trax Brown Ale are available on tap in the Kootenays, in 6-pack cans throughout BC & Alberta.  Fernie Brewing Company is a member of the Craft Brewers Association of BC.

Brewed just a Huck, Skip and a Jump from Fernie’s fine dining establishments at 26 Manitou Road, Fernie BC.  Store hours are Monday through Friday 1pm – 5pm, and Brewery Tours run every Friday at 3PM.

For immediate Release June 25, 2008 – Lenka Kosmak