Since December 2013, we've been running our "Cheers to Charity!" Donation Program, which gives back to our amazing local community. At just $5 for a flight of four beers, fresh from the taps, it's a great way to find your FBC favourite. Plus, as all profits go to a variety of worthy local charities, organizations or clubs, you're always drinking for a very worthy cause.

Flights are available during Tasting Room opening hours, and since the program started, we (and you!), have rasied over $66,000 so far! So thanks.

The program was set up as a way of giving back. Here at Fernie Brewing Co., we are so fortunate to do business in the Elk Valley and so wanted to find a way of giving back to our local community. Due to the large number of requests FBC receives each year for monetary, and other, donations, as a way of being able to commit to larger donation amounts, Cheers to Charity was created.

Recipients are rotated anywhere on a 4 or 6-week period, depending on the time of year and predicted traffic in the Tasting Room. Recipients can be registered charities, clubs or organizations. 

There are four main requirements of FBC’s Cheers to Charity Program:

  • Donations must directly benefit our local Fernie community
  • Benefit a group, as opposed to an individual or a team
  • Recipients must be of legal drinking age
  • Requesting funding to help programs, which without support, would not be able to operate

Hopeful recipients need to apply via our Contact Page, explaining full details of their fundraising, and where exactly the funds will go. Recipients are chosen based on the season, their cause and their appropriateness to FBC’s mandate.

 
Our most recent recipient of the program was the Fernie Flow Trail, who have been working hard despite a trail closure hiccup early in September. The good news is that the dry weather made everyone very thirsty, and because of this we were able to raise $2,591.00 for Fernie's newest trail. A new month brings a new worthy cause, and we now have WildSafe BC on the board as our current recipient. WildSafe BC has been a staple in our community for years and focuses on educating the public on reducing conflict between wildlife and humans. The aim is to keep wildlife in the wild, and communities safe, and reducing conflict effectively reduces harm. From October 1st - December 15th the proceeds of our Sample Flights will go directly to their efforts. 
 
Some of our other past recipients include Fernie Friends for Friends, the BC wildfire efforts through the Red Cross, the Fernie Pets Society, Fernie's stoke folk band Shred Kelly,  Fernie Nordic SocietyF.I.R.E. Fernie Adaptive Ski Program, and The Fernie Trails & Ski Touring Club to name but a few.  
 
Read more about these recipients, here. Or click below to watch our Cheers to Charity video, featuring the Fernie Nordic Society. And, if you know of a worthy charity or organization (one with legal drinking aged members!), please get in touch.
 

WATCH THE VIDEO