At FBC, you don’t have to stay long before you realize that we love our four-legged friends! When choosing our most recent “Cheers to Charity!” recipient, Fernie Pets was a choice close to both home and the heart of many an FBC staff member. One of things we love most about living in Fernie is the active lifestyle - everyone loves getting outside and dogs are nothing less than part of the family.
Our latest "Cheers to Charity!" recipient is the Fernie Senior's Society, who were moments ago presented with a cheque for $4,109.98. A sizeable amount which already has a long list of items, ready to be spent on by all accounts.
(Fernie, BC) – Fernie Brewing Co.’s “Cheers to Charity!” (CTC) program is breaking records like it’s Rio. With summer being peak beer consumption season, this popular charitable donation program has certainly raised the bar of late, creating quite the stir with some outstanding PR’s.
We have been operating the “Cheers to Charity!” donation program since December 2013. When we started, we had a simple mandate, which was to raise invaluable funds for local Charities, Clubs and Organizations. Invaluable, local, and with the focus of benefitting a group rather than an individual, were perhaps the three fundamental features of the new program, and over two years later, still are.
Since December 2013, Fernie Brewing Co. has been donating all money taken from our paddles of four samples, served in the Tasting Room to a variety of worthy local charities, organizations or clubs.
It’s been a popular addition to our Storefront and Tasting Room, to both the public and recipients. With four recipients a year, each receiving three months worth of sample takings, it soon adds up and makes a huge difference.