Cheers to 2012!
Fernie Brewing Co., fresh off the back of a successful and busy Festive period, is making fresh tracks into the New Year. December saw the introduction of Growlers (1.89L jugs available from the Brewery Store), the new Big Caboose Red Ale and the startup of their Online Merch Store at www.ferniebrewing.com, all of which have resulted in an increase in traffic both in-store and online.
Despite being situated away from the 2nd Ave mecca, Fernie Brewing Co. is happy with recent developments. Year on year they experience consistent sales growth, media coverage and cheerful beer-fuelled mentions by brewery obsessed bloggers throughout BC and Alberta, with both their new products and their old faves increasing in popularity and awareness across these two large territories.
However, Fernie Brewing Co. can’t help but be excited by the certain increase in interest and sales locally. A prime example of such was demonstrated at the Tourism Fernie Tradeshow back in December, held at the Park Place Lodge. As far as Fernie Brewing Co. is concerned, this event saw unfailing positive feedback in their products and genuine interest in their developments over the past 8 years. Undoubtedly it was helped by a strong thirsty turnout, plus the brand new Growler Jugs on display might have attracted the crowds, but just those 3hrs of face-to-face time with beer loving Fernie’ites, both new to town and ‘local’, brought about a direct increase in traffic to the Brewery and many a newly educated Growler owner.
So understandably, Fernie Brewing Co. is excited at what 2012 might bring. First up in 2012 is the change to the Griz Pale Ale Can. A well-known product, previously sold in its distinctive red can with the traditional FBC logo is now going green and the new can will be hitting the shelves early this year. It will be standing proud in its green and yellow distinctive can alongside the other recently revamped and new logo’d cans – the Buck Wild Ale, First Trax Brown Ale and our most recent product, the Big Caboose Red Ale.
Fernie Brewing Co. is also excited to be continuing on with their winter partnership with Island Lake Lodge. It’s a well-known fact to anyone who has sampled a day in Catskiing paradise that beer & Catskiing go hand in hand. Together FBC and ILL will ensure that every lucky cat skier gets to enjoy a taste of the good stuff at the end of their day. A perfect combination if ever there was. To book yourself a day in paradise, call 1-888-4CATSKI (422-8754).
Happy New Year all from Fernie Brewing Co.
We hope everyone has a prosperous 2012.